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Bots have been a huge problem in the sneaker industry since the introduction of e-commerce and even with concerted efforts from retailers and brands to combat them, they’re still a huge problem for the masses trying to cop sneakers on release day. Combine that with the supply chain issue that’s been plaguing retailers the past two years due to COVID-19, and the holiday season upon us, House and Senate Democrats have stepped in and reintroduced the Stopping Grinch Bots Act which will ban and outlaw the use of automated bots that are used to buy retail goods, such as sneakers.
US Representative Paul Tonko (D-NY) and Senators Richard Blumenthal (D-CT), Chuck Schumer (D-NY), and Ben Ray Luján (D-NM) announced the push for the Stopping Grinch Bots Act on Monday.
“At a time when families should be able to spend time with their loved ones, digital “Grinch bots” are forcing Americans to scour online sites in the hopes of finding an affordable gift or paying exorbitant prices for a single toy,” said Tonko in a press release. “These bots don’t just squeeze consumers, they pose a problem for small businesses, local retailers and other entrepreneurs trying to ensure they have the best items in stock for their customers. Our Grinch Bots Act works to level the playing field and prevent scalpers from sucking hardworking parents dry this holiday season. I urge my colleagues to join me in passing this legislation immediately to stop these Grinch bots from stealing the holidays.”
The proposed Act expands on a law passed in 2016 that banned and outlawed bots from buying up tickets for sporting events and concerts and the US Federal Trade Commission would be in charge of enforcement if the Act goes through.
The Stopping Grinch Bots Act is supported by a number of consumer organizations, such as Consumer Reports, Consumer Federation of America, and the National Consumer League.
What are your thoughts? Is this going to solve the issue sneakerheads have had due to bots? Sound off on our Twitter and Instagram page and let us know how you feel.
