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Earlier this morning, Derrick Rose took to his hometown of Chicago to unveil the adidas D Rose 3. Joined by Lawrence Norman, VP of adidas Global Basketball, and Rob Lee, director of adidas Global Basketball design, the city?s son greeted a full room of media members from across the world, seated attentively behind his mother and three brothers in the front row.
The league?s premier point guard was greeted with an enthusiastic round of applause, quickly met with a humble and happy smile. An excited audience was eager to hear about his new signature sneaker and also his well documented return. While rehashing the injury but showing strength in recovery, Derrick discussed the importance of his fans at the event, offering a heavy-hearted thank you to all of his supporters around the world. Displayed through honest emotion, it was clear that representing his community and the people he loves is at the heart of his comeback, as is raising another banner in the United Center.
Engineered for premium performance at a championship standard, the D Rose 3 is inspired by the three things the budding Bull holds dear to his heart: his family, his city, and hoops. His very personal logo speaks to such on the tongue, further backed by the family tree decal and Chicago tagged lining. A synthetic and nubuck leather exterior points to refined taste, while Sprintframe construction delivers the lightweight strength needed to equip the league?s youngest and most explosive MVP.
While the shoe itself represents Derrick?s sleek style, maturing taste, and fast game, he also made mention of the city?s fashion culture and importance of off-court wear. Between ?Home? and ?Away? makeups slated for October 4th launch and a long list of exciting colorways to follow, the adidas D Rose 3 is prime to do just that.
adidas D Rose 3
Black/White-Red & Grey/Black-Red
October 4, 2012
$160
