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It’s been several seasons now since Italian sportswear mainstay Diadora regained their footing Stateside. A was a long road back behind-the-scenes that seemed short in the public eye, fueled by stellar heritage releases and creative collaborative offerings. Now, the brands eyes a successful spring/summer 2017 as seen through its new “On The Bright Side | 80’s in the UK” campaign.
The new campaign surrounds a new generation embracing terrace style on the streets of Hackney. Influencers Charlie Baker, Chuck Achike, Sydney Lima, James Magee and Luke Storey all don Diadora’s classic B. Elite, coupled alongside colorful apparel that odes decades past.
Grab a closer look at the campaign below and stay tuned for this upcoming Diadora collection soon at Diadora.com.
