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The NBA season is under way, and your favorite ballers are out in full force. Young stars like Kevin Durant are trying to get to the next level, while seasoned veterans like Kobe Bryant are trying to get to their next championship. With all these players sporting their own signature models, it’s rare that we hear about the endorsement process before a brand signs a new star. Jordan Brand has launched “The Interview,” which covers Dwyane Wade’s “interview” with JB about his motivations, love of Jordan sneakers and what his shoes smell like. Obviously, the interview isn’t real, but it’s just a fun approach to introducing Wade as the newest member of the team, and the mini-site is worth checking out. We learned about Wade’s plans for this season with JB, including which shoes he will sport this season, and we’ve actually already seen him wear them. With this look back at the “past,” it raises the question, “How big will the Wade-JB connection get in the future?” |
