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Kicking off Women’s History Month, eBay announces the Trailblazers Collection, an exclusive drop that highlights sneakers designed and inspired by the industry’s most influential women. The campaign not only focuses on the designs, but also takes a deeper dive into the backstories of the incredible women behind sneaker culture.
“From innovative designs to milestone partnerships that changed the game, this collection honors the women who have propelled the sneaker industry forward for decades,” said Charis Marquez, VP Fashion, eBay North America. “Female contributions to sneaker culture are often overlooked and, despite being passionate sneakerheads, many women feel their voices aren’t heard. We wanted to spotlight and celebrate these women who have positively impacted the community.”
Sneakerheads can shop the Trailblazers Collection that features iconic styles that are only available on eBay, such as:
NIKE AIR MAG “Back to the Future” with power-lacing, engineered by Tiffany Beers
Adidas Ultraboost 22, designed by Stella McCartney
Casablanca x New Balance 327, designed by Charlotte Lee
Nike Air Swoopes, created for Sheryl Swoopes
The collection also puts a special highlight on the Air Jordan II Retro “Violette,” designed by DJ and fashion influencer, Vashtie Kola. eBay partnered with Vashtie to share her journey with Jordan Brand and how the sneaker industry has grown. Alongside her partnership with PUMA, Vashtie made history as she became the first female Air Jordan collaboration with the release of her sneaker in 2010.
“When the ‘Violette’ Air Jordan II Retro was released over 10 years ago, it was a truly groundbreaking moment – no other woman had ever designed a Jordan sneaker,” said Kola. “It’s an honor to be among this incredible group of women who have had such a prolific impact on sneaker culture.”
All eligible sneakers from the Trailblazers Collection are backed by eBay’s Authenticity Guarantee. This service offers full vetting and verification of high heat sneakers bought on eBay by a team of industry experts. eBay’s sneaker marketplace has continued to grow over the last year, with more than two million sneakers being authenticated globally on eBay.
The eBay Trailblazers Collection is available now. To purchase, visit www.ebayinc.com/trailblazers. Throughout the month of March, eBay will continue to honor women’s role in today’s sneaker culture with additional announcements and activities. Follow @ebaysneakers on Twitter to stay updated.
