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Eladio Carrión, the Latin Grammy-winning rapper and singer-songwriter, is the latest addition to New Balance‘s roster of ambassadors.
The puertorriqueño, known for his multi-platinum hits and genre-blending style, officially joined the New Balance family after a successful feature in the brand’s 9060 campaign with Shoe Palace and DTLR in October 2023.
Latin GRAMMY-winning, multi-platinum rapper-singer-songwriter Eladio Carrión is now officially a brand ambassador for New Balance ? pic.twitter.com/sgeNNHssHI
— Nice Kicks (@nicekicks) August 12, 2024
Carrión has long embraced New Balance’s “Fearlessly Independent” ethos, often seen wearing the brand’s footwear at his concerts. The rapper recently headlined the Feria de Las Flores festival in Medellín, Colombia, where he performed in front of over 30,000 fans while showcasing the “Black Ice” Joe Freshgoods x New Balance 1000.
The partnership places Carrión among an elite group of New Balance ambassadors, including Dave, Storm Reid, Amine, Jack Harlow, and IU.
As he continues to push boundaries in his music, Carrión’s collaboration with New Balance underscores his commitment to authenticity and independence, aligning perfectly with the Boston-based brand’s core values.
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