This post may contain affiliate links. Please read our disclosure policy.
As an answer to First Lady Michelle Obama?s urge to encourage healthier lifestyles for kids through the Let?s Move! Active School initiative, Reebok has pledged $30 million dollars help get kids more active. The powerhouse brand has invested nearly $5 million to elementary schools through its BOKS (Build Our Kids? Success) program, and has committed to donate $30 million dollars over the next three years to organizations and activities that promote physical activity and fitness.
BOKS Ambassador says he was ?hooked immediately? when presented the lifestyle. ?Anything I can do to ensure that kids growing up today have the same passion for sports and fitness that I do, is something that is very important to me,? he continued. As a thanks for their promise, Michelle Obama praised the brand by saying she is ?beyond thrilled? by Reebok?s commitment, and it is ?exactly the kind of leadership we need to ensure our kids get the healthy lives they deserve.?
BOKS Ambassador and NY Giant QB Eli Manning
Michelle Obama
BOKS Co-Founder Kathleen Tullie
