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Tattoos can tell a story or highlight pre-existing strength and beauty. The same can be said of laser details on sneakers. Introduced by Nike in 2003, laser etching technology has been used to tell tales and add emphasis to some of the most iconic sneaker silhouettes ever introduced. This innovative technique has been championed by Jordan Brand, executed as a way to celebrate the company’s rich legacy and detail defining drops. Today, we look back at some of the best Air Jordan releases to feature laser detailing.
In addition, to celebrate the New Season of Ink Master, premiering Tuesday February 25 at 10/9c on Spike, the show is sponsoring the Ink Master Tattoo Bracket 2014. Vote on your favorite tattoos for your chance to win a trip for 2 to SXSW. Vote here.
Air Jordan 3 “Laser”
photo via Jumpman KicksYear: 2003 (1-of-1 birthday gift for Michael Jordan)
On MJ’s 40th birthday, this special one-of-one Air Jordan 3 was presented to his Airness as a gift. If the Nike Air wasn’t enough to make everyone jealous, the unofficial debut of laser accenting was.
Air Jordan XX
Year: 2005
Also seen on the ‘decoy’ Dub Zero model of the same year, the Air Jordan XX used laser technology to tell the story of the Air Jordan legacy.