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Cultural Significance
image via SI VaultThe Air Jordan 3 White/Cement came to fame during the 1987-88 season, one of MJ?s most memorable campaigns. Mike took off from just inside the free throw line in this colorway, taking home the ?88 Slam Dunk Title in front of a hometown Chicago crowd. Spike Lee served as a spokesman for this sneaker, bringing the Mars Blackmon character to the small screen.
Spike connection aside, the shoe took extremely well to casual wear, remaining a staple among Jordan addicts and fashion fans. Retro releases from 2003 and 2011 have been spotted on the likes of Kanye West, Kid Cudi, Kim Kardashian, and countless others. It?s iconic appeal and clean color placement make the White/Cement AJ3 extremely wearable.
