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Is Mark Zuckerberg the plug? He might be. At the F8 Annual Developer’s Conference, the social wizard spoke on new features of the Facebook Messenger App that will include commerce with bots.
No, not the bots that steal up your Fade to Black Kobes right before checkout, but brand-built bots that will communicate with you and even assist in purchasing product. Could this be the future of buying shoes? To soon to call it, but keep it locked to Nice Kicks as we’re excited to see which brand uses this format first.
Sources: Marketing Land, Danny Sullivan & Complex
