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Fila has announced an exclusive partnership this holiday season with Soles4Souls, a global not-for-profit institution dedicated to fighting the devastating impact and perpetuation of poverty through the distribution of shoes and clothing.
#ShowUsUrSole has kicked off and will run through December 31, 2013. Customers will have the opportunity at checkout to contribute to those in need when purchasing full price items online. Each shopper that donates to the Soles4Souls charity will receive a discount in accordance with the amount donated. 100% of each shopper’s donation goes straight to the Soles4Souls charity.
People will be asked to either send in a creative image of their favorite Fila soles, or a picture of their souls, i.e. a photo of them doing volunteer work in their communities, with their schools or on their own volition. The winner with the best submission will receive a $1000 gift card to Fila.com.
