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The Air Jordan 17 was smooth. Real smooth. Packaged in a silver suitcase and drawing inspiration from the likes of an Aston Martin, its jazz roots became the high note of an incredible ad campaign. Three shorts featuring Darius Miles, Quentin Richardson, and Ray Allen used dark lighting but shined great hope on the future of Jordan Brand. Classic tracks from the Gangstarr vault including “Now Your Mine”, “Jazz Thing”, and “Manifest” provided the perfect score to JB’s young guns working opponents and a small crowd.
Who: Darius Miles, Quentin Richardson, and Ray Allen
Shoe: Air Jordan 17
Event: Jordan Brand Commericial
Date: 2002
RIP Guru!
