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words // Darren Griffin:
Gatorade surprised us all last month with a trip down memory lane in the form of their iconic “Be Like Mike” ad. Remastered in honor brand’s 50th anniversary, they continue to key on this crowning achievement by remixing the clip three times over. Each of the three new commercials, in one way or another, celebrate the influence Michael Jordan amassed in basketball culture and his ability to help others strive for greatness. Give them a look below as the “Be Like Mike” campaign continues to inspire long after its inception.
