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Over the course of the next two years, GREATS has plans to launch upwards to ten pop-up shops across the U.S. The youthful brand has been consistent in carving out their space in the ever competitive sneaker landscape, much of which isn’t based solely on ideas and the execution of said ideas, but the proper financing to help those thoughts materialize as the curator originally conceptualized.
Women’s Wear Daily today reports that GREATS has secured $10 million USD in their latest round of fundraising, a hefty sum that will allow the type of expansion GREATS desires and needs. Ryan Babenzien, GREATS Co-Founder, explains why this new funding triumph is critical for their methodology towards engaging modern consumers with pop-ups. “Traditional street traffic isn’t as valuable as it used to be,” Ryan expressed. “There is no discovery anymore. We are taking a more measured approach and signing temporary leases. We think that’s the right way to go.”
Stay tuned for more on this developing GREATS story.
Source: Hypebeast
