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adidas Partnership with the NFL
adidas has recently announced a partnership with the NFL that will allow their formidable roster of talent to rock adidas models during NFL games. While Nike still remains the leagues apparel sponsor for the foreseeable future, adidas athletes will not have to conceal the iconic Three Stripes insignia going forward. This latest agreement could become beneficial to the adidas Football brand as they look to gain traction on industry leaders: Nike and Under Armour.
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