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Over the last few decades, streetwear and sportswear have blown up into a worldwide phenomenon. Part art, part trend taking tourism, the labels that provide clout are no longer relegated to just one hemisphere but are truly adored all over the globe.
However, they’re not available all over the globe. Take Seoul, Korea as profiled in the newest mini-doc from HighSnobiety. A style hub, the country of Korea is in an incredibly interesting place as laws of conformity and self expression and supply and demand are intermingling in the most interesting of ways.
Creating a counterfeit culture that’s mostly imitative but occasionally imaginative, watch this min-doc from HS below for a tour of Seoul and it’s style scene.
