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College sports is big business, but you already know that.
The contracts carried by top tier schools bring major money when considering the worth of the real estate of having a brand logo on a jersey, sneakers and cleats. So what’s it like when a school changes sponsors?
In the latest episode of Royal Key, George Kiel finds out as Tennessee‘s Assistant Director of Equipment speaks on the overhaul of when the school switched from adidas to Nike.
On top of that, we get a tour of their facilities and famed Peyton Manning room. Check it all out above.
