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As high fashion and footwear continue to crossover, HUGO is teaming up with Flowers For Society with the collaborative HUGO x Flowers For Society “Go-2” sneaker, which debuted at Paris Fashion Week.
The HUGO x Flowers For Society “Go-2” merges street-style aesthetics with hiking-inspired elements, creating a versatile design perfect for self-expressive individuals. The collaboration aligns seamlessly with HUGO’s brand mantra, “HUGO Your Way,” emphasizing personal style and individuality.
Flowers For Society, a brand known for its disruptive mindset and community-driven ethos, brings its signature deconstructed aesthetic to the Go-2. The sneaker features open-mesh details, unstitched elements, overlapped layers, and a mix of finishes and transparencies, offering a contemporary feel. A fresh interpretation of HUGO’s iconic red label graces the heel counter, adding a bold touch to the design.
Scheduled for its official drop in Fall 2024, the HUGO x Flowers For Society “Go-2” will be available in global HUGO stores, selected wholesale partners, and online at FlowersForSociety.com and HUGO.com.
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