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Hummel Hive, a modern reinterpretation of Hummel, the elder Danish sportswear brand birthed in the essence of rich soccer and handball aesthetics, is gearing up for a big year repositioning themselves to a Stateside audience. With exciting collaborations and stellar heritage releases upcoming, today they make a splash with the newly released “North Sea” pack.
Inspired by objects and terms synonymous with the North Sea – an extension of the Atlantic Ocean bordering the northeastern region of Europe – the pack features both the HB Team and Marathona OGs, foundational silhouettes entrenched in brand DNA. Made for handball and as an anchoring representation of Scandinavian modernism, both styles adorn fluid shades of blue juxtaposed with red accents that tie back to Hummel’s headquarters on the harbor in Aarhus, Denmark.
The Hummel Hive “North Sea” Pack is available now at select international retailers like Hanon.
