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Sneaker reselling is a big money industry, but to core sneakerheads the market sometimes has a more negative connotation. Resellers are often seen as pariahs in the community and typically fly under-the-radar but Inkwell Films looks to get a little more intimate with the culture of reselling sneakers in their latest mini-doc.

Enter Yuanrun Zheng, better known Z. Z is an Atlanta-based reseller with over 500 pairs in his collection, but, to Z, all he sees is dollar signs. Inkwell and Z give us an in-depth look into the life of a reseller and detail the hype of adidas Yeezy Boosts.

Peep the video below.

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