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A new era has unfolded in the signature sneaker landscape as Jaylen Brown announces his brand, 741 Performance, and his first signature shoe.
Brown, coming off an impressive year as NBA champion and Finals MVP, is adding to his legacy with his own brand and inaugural signature shoe.
Since joining the NBA, Brown was signed with adidas, where he remained until his contract expired in 2022. Shortly after, Brown inked a deal with Chinese brand PEAK. However, due to fit and comfort issues with their sneakers, Brown frequently opted to wear Nike Kobe Protros and adidas footwear during games, notably covering up the logos to avoid any conflicts.
Though not a Swoosh athlete, Brown’s relationship with Nike has been layered with criticism. He has openly challenged the company’s ethics, particularly in response to Nike cutting ties with Kyrie Irving following his controversial remarks. Brown took issue with the way Nike handled the situation, and his frustrations were compounded by comments from Nike co-founder Phil Knight, who publicly stated that Irving “crossed the line.”
The tension between Brown and Nike flared up again this summer when Brown indirectly suggested that Nike had played a role in keeping him off the 2024 USA Men’s Basketball Team. Nike, which has a significant investment in USA Basketball, became a target of Brown’s suspicions, as he alluded to the brand’s influence possibly affecting his omission. Brown’s defiance against Nike reflects his larger desire to challenge corporate power and maintain control over his own narrative, both on and off the court.
As the dust has settled and the 2024-2025 NBA season tips off soon, Brown and his 741 Performance Brand are looking toward new horizons.
Jaylen Brown’s 741 Performance arrives with a futuristic look as the all-black mesh upper features a shrouded design with metallic oval pods scattered throughout the upper. The shoe also includes a speckled midsole treatment.
The 741 Performance “Black Moon 001” is open for pre-orders at 741Performance.com.
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