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Although most will remember the shoes as the largest part of Michael Jordan‘s legacy with the brand that carries his name – and they may very well be correct – those of us who grew up in an earlier time also favor Jordan Brand advertisements for moving us beyond what sneakers on our feet could ever do.
Jordan Brand’s “Failure” ad ranks at the top of the list for many. In the short clip, Michael chronicles his many failures on the court, championing those moments as the reasons why he ultimately successes.
Today, Jimmy Butler and Jordan Brand flip the script, taking the elder ad and turning it on itself. Butler, an overlooked player who made his way to the top based in hard work and determination, debuts the “Succeed” clip which features similar yet unique to MJ’s.
See for yourself below and stay tuned for a full Jimmy Butler x Jordan Brand film debuting on July 14.
I’ve never stopped working. I never will. Peep the teaser to my upcoming @Jumpman23 film dropping 7.14 pic.twitter.com/02Z5LnTmIX
— Jimmy Butler (@JimmyButler) July 11, 2016
Lead Image: GQ
