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In the earliest moments on JJJJound‘s history, what has now become a desired streetwear label was simply a digital mood board the style conscious looked to for inspiration. A modern Tumblr of sorts displaced on Instagram, the company is now one of the more adoring in streetwear given its humble beginnings and casual rise in cultural importance.

Much of what they’ve accomplished in a short lifespan deals in sneakers, creating successful collaborations with both Vans and New Balance over the past few years. They now turn their attention to Reebok, offering a preview of an upcoming Club C 85 collaboration.

 

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JJJJ SS19

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In a brief yet impactful viewing, JJJJounds closes in tightly on a crop of their Club C which is produced in tumbled white leather with its comforting logo font in black. There’s not much to this collaboration as far as we can see and that’s absolutely fine. The cleanliness of the design rings loudly fortifying modern contemporary through the lens of simplicity and muted color language.

The JJJJound x Reebok Club C 85 is slated to release later this spring.

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