The JJJJound x Reebok NPC II Is Uniform Yet Different

JJJJound and Reebok are teaming up to release a collaborative take on an ’80s classic silhouette, the Reebok NPC II, which taps into JJJJound’s subversive normcore aesthetic with an individual twist.

“The theme was to make an everyday sneaker with a simple silhouette and construction – the generic nature of this model blends well with our ethos,” commented JJJJound founder Justin Saunders.  “The shoe draws inspiration from its own origins and employs design cues we have featured on Reebok projects in the past. Reebok allows us to be specific about the small details. We value this freedom greatly and it allows for the creation of products we are proud to offer.”

Originally a tennis sneaker, the collaborative NPC II at first glance may look uniform but each sneaker features minimal variations that are mixed and matched throughout the production line, giving each pair its own unique flavor but still fitting JJJJound’s minimal and clean aesthetic. The sneaker takes on a white or arctic white upper with white or chalk seen on the premium liner. JJJJound’s logo is debossed on the lateral side in gold foil with an off-white midsole and 3 different outsole treads utilized at random.

The JJJJound x Reebok NPC II is set to release on July 21st for $165 via JJJJound.com, with a wider release on August 5th via Reebok.com at select retailers. Check out the photos below and for all the latest drop dates, head over to our Sneakers Release Date page.