John Elliott x Nike LeBron Icon Release Date

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LeBron James has been an admirer of John Elliott since 2014, the self-labeled brand based in Los Angeles that began back in 2012. Starting with elevated basics and now encapsulating a full ready-to-wear collection, Elliott began working with Nike about the same time James began to gravitate towards his designs.

Fast forward to modern-day, and the John Elliott x Nike LeBron Icon Collection is just days from release. Debuting in select regions this Saturday, August 4th, the mutual respect and admiration that Elliott and James carry for one another births this versatile offering that’s both focused and conceptually progressive.

Building the shoe from the ground up, Elliott credits James from making it all come together by adding the collection’s sock component and his curiosity for product design. “It’s a great story to tell, because it really hammers home my whole ethos as a designer, which is all about creating a layered look,” Elliott said.

The Icon sneaker, layered to add proportion with translucent components that crystallize foundational details, takes much of its inspiration from one of James’ most popular signature sneakers — the Nike LeBron 8. Hovering above full-length Air cushioning, a curvaceous ankle collar and front slope are met with overlaying lines and well-placed Swoosh branding. All of this aims to serve function, versatility and, as Elliott would proclaim, the ability to “move and transition.”

Smartly designed for comfort while one pushes through the boundaries of comfort zones, the John Elliott x Nike LeBron Icon QS and its supporting collection of tees, sweats, socks, cap and jacket, will release online on August 4th in North America, Japan, Southeast Asia, Australia and Brazil. Additional launches will follow on August 25th in China and on September 1st in Europe.