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Jon Wexler, the former GM of Yeezy, is taking his talents to Shopify.

Wexler will be in charge of the platform’s creator and influencer program, as initially reported by Complex. In the article, Wexler states that he will grow Shopify’s partnerships with artists. The role comes as no surprise given the influence Wexler had in bringing in some of the biggest names in pop culture and music into the Three Stripes family.

Shopify’s a huge bridge to their consumers and helping them pinpoint them. I’m really thrilled to be joining that team. – Jon Wexler

Wexler will start with the e-commerce giant on September 14.

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