Jordan Brand Debuts Russell Westbrook's Jordan Why Not Zer0.1

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After debuting the shoe on-court last night for the very-first time, Jordan Brand today officially debuts Russell Westbrook’s inaugural on-court signature shoe — the Jordan Why Not Zer0.1.

Encapsulating both his personal style and life mantra, “Why Not,” the shoe is defined by its smooth vamp tailored to meet Russ’ dynamic game. Forefoot containment is critical as Westbrook plays high on his toes and needs maximum stability. To ensure this truth, Jordan Brand worked closely with the Thunder’s equipment manager, Wilson Taylor, as Russ would wear test the shoe and Taylor would respond back with progress reports.

Russ debuted a PE edition of the “Mirror” colorway last night, which highlights both Westbrook’s likeness and Jumpman branding. Yet it’s the “2 Wy” edition that will debut at retail as it’s a greater juxtaposition of Russ’ game-changing presence both on and off the court.

Take a look at the Jordan Why Not Zer0.1 below and expect the launch on January 15 for $125.