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The Jordan Brand #FirstToFly event took over the Las Vegas Brooklyn Bowl celebrating the release of the Super.Fly 4.
The event space included a virtual curated LED basketball court called the “Kaboom Room” and flight wall dribble station which allowed Jordan Brand fans to wear test the Super.Fly 4s. In addition, the event also offered a player’s lounge featuring a NBA Live 2016 demo, a world class pop-up barber shop featuring barbers like Gene and Mar, a retail space for custom apparel and early purchase of the Super.Fly 4s. Participants also had access to Pro-Style Recovery Boots for athlete rejuvenation.
The event featured the 2015 First To Fly pro and high school dunk contest. The High School winner was Ladarius Marshall while the pro winner was Rafal “Lipek” Lipinski.
Hosted by Marion Write and Steelo Brim who took place in a Q&A session, Jordan Brand family athletes Victor Oladipo, Lamarcus Aldridge, Jimmy Butler and Kawhi Leonard were also in attendance. The athletes along with Steelo Brim judged the dunk contest. On top of all the dunk contest action, sounds were curated by DJ Duffey.
Check out photos and video from all the festivities courtesy of @jumpman23 on IG below.
