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Jordan Brand is making significant moves to expand its influence in China with a star-studded 2024 tour featuring some of the NBA’s biggest names.
Jayson Tatum, Luka Doncic, Zion Williamson, and Paolo Banchero are headlining the tour, which aims to inspire the next generation of basketball players and fans across the region.
The tour kicks off in Shanghai, where the athletes will participate in a series of basketball camps designed to engage and develop young talent. These camps will provide local youth with the opportunity to learn from some of the best in the game, reinforcing Jordan Brand’s commitment to growing the sport on a global scale.
Following the camps, the athletes will make their way to Beijing for the Next Stop Dongdan streetball finals. This event has become a cornerstone of China’s basketball culture, and the presence of Jordan Brand athletes is set to elevate the competition to new heights. The finals will showcase the top streetball talent in the country, with Tatum, Doncic, Williamson, and Banchero all in attendance to offer support and inspiration.
In addition to their basketball-related activities, the athletes will also take time to immerse themselves in China’s rich cultural heritage. A visit to the Great Wall of China is on the agenda, providing a unique backdrop for these basketball stars to connect with the history and people of the country.
Take a look at the trip recap below.
Liftoff
Day 1 was jam-packed for the Jumpman squad as Jayson Tatum, Luka Doncic, Zion Williamson, and Paolo Banchero took on Shanghai. During their stay, they visited the Nike Shanghai campus, took boat rides along The Bund, attended a basketball park and dance battle featuring Les Twins.
Tatum Gifts His Jordan Tatum 3 to a Fan
Following the Jordan Tatum 3 debut at the 2024 Paris Olympics, Tatum pulled up to the Jordan store in Shanghai IFC and gifted the first pair of Jordan Tatum 3s to a lifelong fan.
Tatum wasn’t left empty-handed as he was gifted with traditional Chinese artwork that featured “What they gonna say now?” and an image of Jayson and his son, Deuce.
The Great Wall of China
Day 2 was monumental as the Jordan Brand collective visited the Great Wall of China.
Jayson Tatum, Luka Doncic, Zion Williamson, and Paolo Banchero walked the same steps of the Great Wall of China that Michael Jordan did in 2004.
Paolo Banchero’s Logo Unveiled
As Banchero carries the tradition of Jordan Brand excellence for the next generation, the Jumpman unveiled his logo, a mixture of his initials and jersey number, 5.
Is a signature shoe in the works? Time will tell.
Stay tuned to Nice Kicks on Instagram and the Air Jordan release dates page to stay on top of the latest news and drops.
