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The Jumpman logo continues to reach new heights. The iconic pose that has been the focal point of an entire subculture was once a niche symbol. The Jumpman logo has since transcended basketball and sneakers as the logo made its way to the pitch as Jordan Brand and Paris Saint-Germain came together for a revolutionary partnership.
The global powerhouse and football giant planted a seed that has sprouted into a number of kits and sneakers that are the embodiment of Jordan Brand’s appeal that is immeasurable at this point.
Now, the Jumpman is making its way back to the hardwood as the logo will be attached to every NBA statement jersey for the 2020-2021 season.
Take a look at some of the jerseys ahead of next season.
