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True innovation often draws from breakthroughs of the past, bridging the gap between the two in efforts to evoke something foundational. Jordan Brand, in designing the all-new Air Jordan XXX1, traveled back to the inception of the signature line and the shoe that helped forge a culture.
Creatively fueled by the defiant Air Jordan 1 “Banned” which, in part, became an icon in its deviation from the NBA’s uniform policy, the shoe’s color blocking and overarching renegade mindset celebrates a departure from conformity – as does the design aspect of the Air Jordan XXX1.
Representing a balance of Jordan Brand’s tradition of game-changing performance and its transcendent style, the shoe is constructed in a lightweight one-of-a-kind Flyweave and leather upper, while well placed Swoosh branding strikes on a subtle nature.
Low-profile cushioning, critical for Michael during his playing days, is well noted with the implementation of FlightSpeed technology with full-length Zoom Air that enhances court feel, responsiveness and lateral support.
Give this Air Jordan XXX1 “Banned” an official look below. The shoe is set to release on September 3 at select retailers and Jordan.com.
