Jordan Luka 3 "El Matador" FZ2464-100

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Jordan Brand‘s latest Luka 3 release is channeling pure European flair with the “El Matador” colorway. The nickname isn’t just for show – it’s a direct nod to Luka’s time playing for Real Madrid, where Spanish fans first crowned him “El Matador” for his ability to slay opponents on the court.

The Luka 3 represents the evolution of both Luka Doncic‘s game and his signature line. After the success of the Luka 1 and 2, Jordan Brand’s designers went back to the lab, crafting a silhouette that could keep up with the Slovenian sensation’s unpredictable playing style. The result? A shoe that blends European basketball heritage with modern performance tech.

Luka Doncic unveiled the Jordan Luka 3 “El Matador” at Dallas Mavericks Media Day. This “El Matador” edition comes dressed in white with striking gold and pink accents – a colorway that screams Spanish bullfighting tradition while staying true to Luka’s current Dallas threads. The Formula 23 foam cushioning system is there to handle those signature step-backs, while the IsoPlate technology keeps you locked in.

Look closely and you’ll spot subtle details that tell Luka’s story. The heel features his logo, a stylized “LD” that forms the number 77, while “El Matador” is hidden behind the tongues.

The Jordan Luka 3 “El Matador” will be released this October 2024 via Nike.com and select retailers for $130. Keep it locked to Nice Kicks on Instagram and our Air Jordan Release Dates page to stay on top of the latest news and drops.