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Jordan Brand and Dallas Mavericks star Luka Doncic are gearing up for the next chapter in his signature line with the upcoming Jordan Luka 3.
Drawing inspiration from Luka’s love of high-performance sports cars, the Luka 3 is optimized for speed without compromising control when attacking the basket as the midsole system is designed for durability and fast-paced movement.
Additionally, the upper material is inspired by tires screeching or burning rubber with a neoprene material on the medial toe providing pressure relief. The tread of the Luka 3 features a herringbone tire tread design with nubs on the perimeter, imitating tire vent spues, and the webbing on the Luka 3 is made from a material that mimics a seatbelt.
Final details include the “77” that is featured on the medial side of each shoe and “Sedeminsedemdeset,” which means 77 in Slovenian.
The Jordan Luka 3 carries learnings from the Luka 2 with a full-length Cushlon 3.0 foam midsole and a cored-out IsoPlate, providing a lightweight and responsive sensation and delivering a smooth heel-to-toe transition on the court.
The Jordan Luka 3 will release on Nike.com and select retailers in full-family sizing with men’s priced at $130, beginning in July.
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