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Today at Terminal 23 in NYC, Jordan Brand and Carmelo Anthony unveiled his latest signature shoe with The Brand – the Jordan Melo M11.
From his younger days in Red Hook to today as the New York Knicks team captain, perennial All-Star Carmelo Anthony has taken a lifelong journey to become one of the game’s top superstars.
With 12 seasons in the NBA and 11 models of his signature shoe, Melo is also the Jordan Brand’s most tenured signature athlete, leading a family of professionals spanning a wide array of experience, sports and achievements. During his years with the brand, Melo has amassed a collection of on-court recognitions including seven All-Star selections, six-time all-NBA selections, three Olympic Medals including two Gold Medals and a league scoring title.
Over time, Jordan Brand designers have worked with Melo to create signature models that echo the evolution of his personality and playing style.
“When it was time to talk to the designers about this year’s model, I told them it was important for me to have a shoe that could keep my game fresh throughout the entire four quarters,” said Carmelo Anthony. “Whether taking flight or landing, FlightPlate has great cushion, responsiveness and bounce.”
TAKING FLIGHT
The Jordan Melo M11 is Jordan Brand’s latest performance model, incorporating the brand’s pinnacle technology created for the basketball court: FlightPlate. Designed to harness and return energy from every step for explosive liftoff, FlightPlate features a moderator plate placed directly over the forefoot Nike Zoom unit to create a larger sweet spot and ample cushioning. On the shoe’s upper, a molded collar optimizes fit and enhances ankle support for Anthony’s versatile game.
A FRESH NEW LOOK
Building on last year’s model, the Jordan Melo M11 echoes Melo’s physical transformation through the offseason. After a summer dedicated to intense workouts — Melo was known for hosting some of the game’s best runs at Jordan Brand’s Terminal 23 in New York — he returned slimmer, fitter and ready to push even harder this season.
Melo said he wanted the Jordan Melo M11 to have a more sophisticated look that is well suited to a clean color palette, but also uses hues and patterns to tell dynamic stories.
INSPIRED BY NEW YORK CITY
Born in the Red Hook neighborhood of Brooklyn, N.Y., Melo has always felt a strong connection to the city of New York. Each colorway of the Jordan Melo M11 is inspired by — and a tribute to — different elements of Anthony’s story.
“It was essential that we incorporate how important New York City is to me,” Anthony said. “It’s where my basketball journey started, and there’s no other city where I’d rather play the game.”
CONCRETE ISLAND
Inspired by the concrete jungle, this colorway of the Jordan Melo M11 juxtaposes the grit and shine of one of the world’s greatest cities. Gray across the forefoot echoes the concrete streets and the detailing on the tongue is a nod to brightly colored graffiti and street art, while a subtly speckled midsole evokes the bright lights of the city that never sleeps.
Jordan Melo M11 “Jordan Family”JORDAN FAMILY
Melo wanted to include a colorway tribute to the Jordan Brand family, who have been with him and supported him throughout his career. Featuring the traditional colorways worn by Michael Jordan — black, red and white — the shoe calls to mind the great Jordan rivalries with New York throughout the 1990s.
RED HOOK SUNSET
Born in the Red Hook projects in Brooklyn, Melo remains inspired by and committed to remembering his roots even as he achieves great personal success in basketball and business. This colorway brings to mind sunsets in Red Hook and early memories of his childhood in the famous New York borough.
Jordan Melo M11 “Black Gold” aka “You Decide”YOU DECIDE
For a first time in history, Melo wants YOU to name his shoe that is dressed in Black and Gold.
As a tribute to his fans, Melo asked the Jordan Brand if he could poll the social media community to name the black/gold shoe, a first ever for Melo Jordan shoes. Starting today, fans can vote on the name of Melo’s favorite M11 colorway. Voting will take place on Melo’s twitter account tonight at 7pm EST.
Check back to @CarmeloAnthony and @Jumpan23 later this week to learn the results.
