Y2K Fashion Inspires The Juicy Couture x Reebok Collection

Reebok and Juicy Couture have teamed up to unveil a limited-edition collection that ventures into a nostalgic journey back to the Y2K era.

The Juicy Couture x Reebok capsule blends Reebok’s athletic heritage with Juicy Couture’s iconic velour and rhinestone aesthetic, resulting in the perfect Y2K fashion-inspired lineup.

Juicy Couture, a brand synonymous with early 2000s fashion, reintroduces retro chic in this collection. Known for its velour tracksuits and rhinestone embellishments, Juicy Couture’s influence on pop culture is undeniable and its resurgence solidifies it. The collection features five footwear silhouettes, headlined by the Classic Leather SP Extra and BB 4000 Mid II, along with eight apparel pieces like reimagined tracksuits, graphic tees, and bodysuits.

Highlights within the collection include tracksuits, sneakers adorned with plush and velour detailing, and bejeweled elements that have a Juicy Couture-signature glamorous touch.

Consumers continue to crave nostalgia. By blending Reebok’s athletic heritage with Juicy Couture’s bold style, we’re offering something fresh yet familiar.

Stefani Fleurant, EVP of Sports & Lifestyle Marketing at Authentic

The Juicy Couture x Reebok collection releases on July 24, 2024, at midnight EST via Reebok.com and select retailers.