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3. Carmelo Anthony
image by Mark Mainz/Getty Images via ZimbioAfter lacing up Jordans as an amateur at Oak Hill Academy, Carmelo Anthony‘s smooth game and uncanny confidence made him an ideal fit for the future of Jordan Brand. His early days in Denver saw everything from PEs to .5s, Air Jordan signatures and eventually his own collection. Recently celebrating ten years with JB, Melo has made himself at home on JB as the second most recognizable endorser only to MJ, getting the retro treatment recently on his own signature line.