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5. Chris Paul

photo by Chris Graythen/Getty Images via Zimbio

Growing up an AJ fan, Chris Paul became the first point guard to receive a signature shoe on Jordan Brand. His impressive play has helped bolster an extensive line and his relocation to LA has made him one of the hottest names in pro hoops. Throw in product placement in State Farm commercials, and CP3 is bringing JB to a whole new audience while embodying the talent and passion at the heart of the brand.

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