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Earlier today, Kanye and Adidas unveiled the Adidas by Kanye collection to a packed house of select media.  Just a few hours later, the multi-Grammy winning artist performed at the first ever Roc City Classic concert put on by Roc Nation Sports at Madison Square Park in New York City. The free concert was one of many great events to take place so far for NBA’s All-Star Weekend which was hosted by Kanye West and reigning NBA MVP Kevin Durant.

High on a rush of energy following his product line’s unveiling, Kanye took the stage at the concert shouting out Adidas, but also took the opportunity to throw a few shades towards Nike.  While Yeezy did not specifically call Nike out by name, he did urge the large live audience to not wear the “other brand” while also alluding to being creatively suffocated by the Swoosh.

Peep the clips below we found on Instagram.

Kanye shouts @Adidas.

A video posted by averywstone (@averywstone) on

Kanye West: “We ain’t wearing that other company no more, right?”

A video posted by averywstone (@averywstone) on

Thanks to The Source for the heads up.

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