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Kicks On Court: Lakers Unveil “Kid Hollywood” Nike Zoom Kobe V
Towards the end of the 2009-2010 NBA season, Nike put together a great interactive marketing campaign in which a lucky fan wins the opportunity to create a Nike Zoom Kobe V iD that will be worn by the Lakers in a game. Kid Hollywood, the contest winner, also got the chance to attend the very game Kobe and the Lakers unveiled his creation. It has to be cool seeing an entire team (for the most part) wearing a colorway you constructed, right?
