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Our Editor-In-Chief, George Kiel III, established his new nonprofit organization called the Kiel Colon Cancer Foundation a couple of weeks ago in honor of his late mother.

The organization, which focuses on educating the public about colon cancer, supporting colon cancer research and encouraging healthy lifestyle choices, hosted its first event under the foundation umbrella called the Kick & Roll Open Gym (an extension of the foundation’s annual sneaker-themed Kick & Roll Classic 3-on-3 Basketball Event) in Austin, Texas this past Saturday at the Austin Recreation Center from 11 AM-2 PM.

The event, which was free to everyone involved and sponsored by the Josh Childress Foundation, is simply designed as a sneaker-themed monthly pickup basketball gathering designed to raise awareness for colorectal cancer, encourage a healthy lifestyle and build a rapport within the communities that they serve through themed, non-monetary donations. An abundance of awesome footwear was brought out, including the “Data” Nike LeBron 12, the “Copper” Nike KD IV and the “Infrared” Air Jordan 6, on court.  The first session, which was also supported by NiceKicks.com, Stance Socks, Hill Country Springs and KIND Healthy Snacks, mainly featured people from Dallas, Houston, Austin and San Antonio, but also opened its arms to a couple all the way from Philadelphia, Pennsylvania.

Check out the “Blue” Blog on kielcoloncancer.org to see more recap coverage on the event in addition to upcoming affairs that they will be hosting.

Follow @KielColonCancer on Instagram and Twitter.

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