Market Test a Success

In a sense, Nike unofficially tested the market with a Kyrie Irving-assisted shoe by exclusively attaching his name to the rollout of the Nike Zoom HyperRev at the beginning of this year. Sure, a lot of the HyperRev’s success can be accredited to the Swoosh’s ability to innovate, but the attachment of Kyrie’s name to the HyperRev’s press release increased the popularity of this shoe tremendously.