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Although LeBron James is on a serious hunt for his first NBA Championship, the seven-time NBA All-Star continues to handle business and amplify his brand off of the court. In detail, LeBron James is set open a retail store in Miami titled UNKNWN (the word “unknown” without the “o”). This modern, luxury concept store is expected to open its doors in the fall of 2011 and will carry brands such as OriginalFake, A.P.C. and Nike Tier Zero. Stay tuned for additional information regarding this new retail space. Until then, check out the newly surfaced Unknwn website.
Source: Hypebeast
