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“It’s all about the Swoosh,” LeBron James said ecstatically, in his first public statement regarding his lifetime contract with Nike. James, now the first athlete to ever receive a lifelong deal with the sportswear juggernaut, talks for the first time about his new signing in the one place that made sense to do so: his sneaker closet.
In a five-minute clip that sees James pacing back and forth through just one of his many sneaker rooms, he expresses his gratitude to Nike and his fans for the deal of a lifetime. He also showcases the Nike Air Zoom Generation, his first signature shoe with Nike Basketball and the most meaningful in his collection.
Visibly humbled, and seemingly having difficulty grasping just how monumental this moment is, check out Lebron James’ Interrupted clip below courtesy of Bleacher Report below.
