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LeBron James is a once in a lifetime athlete. His combination of size, speed, and grace is one not seen on a regular basis. The LeBron James brand is as notable as the man himself. One of the minds behind that brand is designer Darrin Crascenzi, which crafted the latest LeBron James logo, as seen on the Nike LeBron X. Crazscenzi was named to Fast Company’s List of Most Creative People. See more of his sketches, and who else made the list, over on Fast Company’s website.

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