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Legendary photographer Lenny Santiago delivers a picture perfect collection with the PUMA “FOR ALL TIME” series. The platform highlights PUMA’s profound legacy and the impact of the classic sneaker brand.
To celebrate his legacy as a tastemaker and artist, Lenny serves as Visual of Still Photography for this campaign. Combining the knowledge learned through SVP role at Roc Nation and his passion project of photography, Lenny has curated culture by influencing the industries around him. He’s responsible for signing, managing, and visually capturing some of the largest artists in hip-hop, making him a man that knows how to bring a vision to life.
Lenny Santiago joins PUMA’s “The Collective,” a group of iconic Culture Influencers who have shaped the sneaker game over the last 50 years. To keep the momentum going, Lenny has invited Jocko Graves and Melvin Williams as the next creatives to be highlighted on the PUMA “FOR ALL TIME” the platform, in which they will each be receiving a $10K grant from PUMA.
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