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Jordan Still Owns the Fourth Quarter
This year was not the greatest on record for Jordan Brand. Sell through rates of the Air Jordan 2010 were not as solid as past flagship models and the first half of the year saw sluggish sales of retro Jordan 6’s, 9’s, and Spizikes. But, where it counted most, with the game on the line, Jordan delivered like he always has – in the 4th quarter.
Black Friday kicked off the season the right way with the Flint Jordan 13’s and only just a few weeks later came the highly anticipated White/Red 13 which re-released for the first time. High atop the wish lists of many of course was the Cool Grey Air Jordan 11 making it’s first return since its debut in the March of 2001. As with the Space Jams the malls saw extremely large crowds, a few fights, broken doors, and the police acting out of line, but seriously what did you expect?
Despite doubters who might have thought the Jordan Brand lost its touch or that LeBron and Kobe have stolen the attention of today’s youth, Jordan is still a strong brand and the younger generation still has a veracious appetite for its products.
