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Foamposite Stays Current
Foamposite has had a large following since it’s introduction in 1997 with the Foamposite One, but 2010 was another big year for Nike Sportswear and the Foamposite, even though the approach was a little different. ? Most of the Foamposite Ones originated at Foot Locker Inc and House of Hoops stores making it a different chase for the consumer accustomed to getting them from their local boutique. ? The Foamposite was reissued in the Eggplant colorway about 1 year after it’s first hyped release in 2009. This gave many the second opportunity to get the shoes, but was a hard pill to swallow for those who paid extra thinking they wouldn’t see them return.
The theme of “Penny” and the Foamposite came to life with the Copper Metallic Foamposites that released this past Spring. ?The shoes were a definite eye catcher, but another hard get with its limited distribution.??The material also crossed over into other brands with making another splash in ACG as well as jumping across the Beaverton campus to Jordan Brand.
Hope you aren’t tired of Foamposite yet. TONS of Foamposite and Fauxposite kicks will hit retailers in 2011.