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BANNED! ?The NBA Bans APL 25 years After Air Jordan 1
What does Michael Jordan and two walk-ons from USC have in common? ?A lot more than you probably think.
There was alot of talk floating on boards and blogs about a new shoe that claimed to make you jump higher. ?While the name of the company might have been new, those involved were far from Rookies to the Game. ?Founded by brothers and former collegiate basketball players at USC, Adam and Ryan Goldston grew up with shoes all around them. ?Their father, Mark Goldston, was a lead designer and executive at both Reebok and LA Gear and worked on projects that included both the Reebok Pump, ERS, and the LA Lights.
Just one day after the 25th Anniversary of the NBA banning Michael Jordans Black/Red Air Jordan 1 for uniform violations, the NBA let the axe down and banned Athletic Propulsion Labs’ shoes before they could even enter the league. ? While the NBA made no claim to whether or not the shoes actually enhanced performance stating that they banned shoes that “claims to increase vertical leap”, what else did this new company need? ?The NBA BANNED their shoes.
This news hit the web and became a Google Hot Trend and brought down not only Athletic Propulsion Labs’ website, but also many who talked about the shoes due to a surge in traffic.
New colorways have surfaced of the shoes, but be prepared to be on the hunt if you are trying to get a pair as they are regularly sold out in popular sizes.
