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When PUMA sent some of Canada retailer Livestock’s crew out Montreal Grand Prix a few years back, an inspiration blossomed into what we see here today. Livestock joined efforts with PUMA and Ferrari on this newly-designed PUMA Mid collection that is two years in the making.
This collection consists of four PUMA Mid colorways that are all inspired by Ferrari stock cars. In detail, each sneaker features a Ferrari stock car color including white, red, yellow and black. The latter three colorways feature a suede finish, while the white PUMA Mid is done up in leather. The colorways are not the only thing inspired by the Ferrari stock cars. PUMA chose to apply tire rubber on the midsole trim, and the leather insoles possess a racetrack imprint with turns pertaining to the three brands involved in this collaborative effort. Other features include a perforated pigskin inner lining, the Ferrari logo on the heel panel, a Livestock hangtag and a perforated number 27 on the tongue that pays tribute to Canadian, F1 driving legend Gilles Villeneuve.
The previously-mentioned white-colored, leather PUMA Mid was created exclusively for the Livestock. It is inspired by the Honda S2000, a car that has won the Improved Product2 championship for the past two years. Besides the texture makeup, this pair is different from the other three in that it features the car’s number 46 on the tongue instead of 27. Lastly, each PUMA Mid involved in this collaboration will come with a PUMA x Ferrari helmet bag as a nice added accessory. The white PUMA Mid is now exclusively available at Livestock’s online store, while the other colorways are available at select retailers worldwide.
