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On Friday, November 11, Nike will open the doors to its budding New York City brick and mortar. A towering five-story, 55,000-square-foot retail space located in New York City’s Soho neighborhood, now serve as one of the brand’s largest points of reference in one of the country’s largest cities.

Located at 529 Broadway at Spring Street, Nike Soho is a multi-sport category experience that caters to the needs of all Swoosh enthusiasts. So whether you’re a Nike Basketball head, lean more towards NSW or Nike Futbol is your bag, they have everyone covered with this innovative new retail experience.

Give this ultimate one-stop sporting and retail destination a look below and make sure you swing by this Friday if you’re in the NYC area. The opening will play host to exclusives that include the limited edition John Elliott x Nike LeBron Soldier 10, Air Jordan 1 restocks and NYC specific Air Force 1’s.

Nike Soho

Nike Soho

Nike Soho

Nike Soho

Nike Soho

Nike Soho

Nike Soho

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